The Great Assets
  • Business
  • World News
  • Politics
  • Investing
  • Business
  • World News
  • Politics
  • Investing

The Great Assets

Business

WNBA files trademark application to bring back ‘Detroit Shock’ as city submits expansion bid

by admin February 2, 2025
February 2, 2025
WNBA files trademark application to bring back ‘Detroit Shock’ as city submits expansion bid

As cities across the country vie for the next Women’s National Basketball Association team, the league quietly filed a trademark application this week for the name “Detroit Shock.”

The filing, dated Thursday, notes the intended use is for a basketball team, merchandise, jerseys and in-arena signage that could appear on TV or radio broadcasts. It could offer clues into the league’s ultimate decision for the location of a new franchise.

On Friday, Detroit Pistons owner Tom Gores submitted a bid for the Motor City to host a new team. The ownership group would be led by Gores and also includes Detroit Lions principal owner and chair Sheila Ford Hamp; former Detroit Pistons stars Grant Hill and Chris Webber; General Motors CEO Mary Barra; and Detroit Lions quarterback Jared Goff.

“Detroit is a sports town that loves its teams deeply and consistently shows up with unwavering passion,” Gores said in a statement.

The WNBA and Detroit Pistons did not immediately respond to CNBC’s request for comment on the trademark application.

The new trademark application by the WNBA is the only submission from the professional women’s basketball league since early December, according to Josh Gerben, a trademark attorney at Gerben IP, who is not involved with the specific filing.

Unlike other professional sports leagues where individual teams own their own trademark filings, the WNBA holds the rights to all names and logos for the league’s franchises, according to Gerben.

“Circumstantial evidence would be that [Detroit’s] is a winning bid and they’re very much planning on getting this going to have filed that trademark application,” Gerben told CNBC.

However, Gerben said the filing could also be a way for the league to protect itself against “squatters” or others trying to use the name.

Another trademark application was filed for the “Detroit Shock” by an individual named Ryan Reed in July 2023, but that trademark has yet to be approved. A person with the same name, purportedly based in Detroit, identifies as the founder of a women’s basketball league on LinkedIn.

Plenette Pierson (#23) of the Detroit Shock celebrates after winning game three of the WNBA Finals against the San Antonio Silver Star on Oct. 5, 2008.David Dow / NBAE via Getty Images file

The Detroit Shock were a WNBA team based in Auburn Hills, Michigan, from 1998 to 2009. The team won three WNBA Championships in 2003, 2006 and 2008. In 2009, the franchise moved to Tulsa, Oklahoma, where they played until 2015. Today, they play in Arlington, Texas, as the Dallas Wings.

WNBA Commissioner Cathy Engelbert said at the WNBA Finals in October that at least 10 cities had expressed interest in launching an expansion team.

“We’re not in a huge rush. We’d like to bring it in ’27 or no later than ’28,” Engelbert said at the time in regard to adding a 16th team.

Cleveland, Kansas City, Philadelphia, St. Louis, Houston, Austin, Nashville and Milwaukee are among the locations seeking to bring women’s professional basketball to their cities.

This post appeared first on NBC NEWS

previous post
Norway seizes Russian-crewed ship on suspicion of causing ‘serious damage’ to undersea cable between Latvia and Sweden
next post
Adrian Day: Gold Stock Setup is “Perfect,” Waiting on the West

Related Posts

Bitcoin is just another tech stock, not a...

March 25, 2025

Universal’s new Epic Universe park set to generate...

April 17, 2025

Capital One outage drags into Friday afternoon, leaving...

January 23, 2025

Plummeting stock, boycotts and flagging sales: What’s fueling turmoil for Tesla?

March 18, 2025

Starbucks poaches Nordstrom CFO as executive shake-up continues

March 5, 2025

Musk says he’s sending Starlink tech to FAA...

March 3, 2025

Soaring egg prices are threatening a classic holiday...

March 2, 2025

NBA star Russell Westbrook launches AI-enabled funeral planning...

May 8, 2025

Treasury Dept. will not enforce ownership information reporting...

March 4, 2025

New Orleans prepares for Super Bowl 59, its...

February 8, 2025

    Join our mailing list to get access to special deals, promotions, and insider information. Your exclusive benefits await! Enjoy personalized recommendations, first dibs on sales, and members-only content that makes you feel like a true VIP. Sign up now and start saving!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Editors’ Picks

    • 1

      Top 11 Countries by Rare Earth Metal Production

      February 27, 2025
    • 2

      Capital One outage drags into Friday afternoon, leaving some customers without deposit access

      January 23, 2025
    • 3

      Altech Batteries LtdCERENERGY Accredited Highest Possible Green Rating

      January 24, 2025
    • 4

      Bank of America CEO says financial industry will jump into crypto payments if regulators allow it

      January 23, 2025
    • 5

      Altech – CERENERGY Accredited Highest Possible Green Rating

      January 24, 2025
    • 6

      Netflix shares soar as company reports surging revenue, tops 300 million subscribers

      January 23, 2025
    • 7

      Strategic Alliance with Macmahon to Accelerate Redevelopment of Nifty

      January 23, 2025
    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting

    Disclaimer: thegreatassets.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.


    Copyright © 2025 thegreatassets.com | All Rights Reserved